Established in March 1994, Medialink Group has developed a highly diversified business scope that covers programme distribution and licensing. Medialink focuses on selecting those licensed items that offer the highest potential returns. With a team of outstanding professionals, innovative ideas, heartfelt sincerity, solid reputation, fast response to market conditions and an ethic of hard-work, Medialink continues to successfully win the trust of both licensees and licensors to solidify its reputation for excellence within the industry. Moreover, Medialink won a host of top awards “Best Licensing Agency of the Year 2004” and “ Best Marketing Campaign in Hong Kong” at the “Premier Asian Licensing Awards” ceremony jointly organised the Hong Kong Trade Development Council and International Licensing Industry Merchandisers’ Association. These accolades are fitting tribute to Medialink’s hard work and tireless efforts.
Programme Distribution Throughout Asias
Since its establishment, Medialink has been dedicated to introduce the most popular animated characters, TV programmes and animation series from various countries to diversify markets around Asia. Moreover, Medialink has established long-term relationships with various media agencies to make better use of diversified channels and to promote the broadcast of our programmes. We are extremely flexible in our operations and are agile in the way we think and execute plans. These factors have helped us to emerge as a true industry leader.
Professional, Hard-working Experts
Medialink has in place an outstanding roster of dedicated and professional experts. We apply our abundant product knowledge, teamwork, pursuit of innovative ideas, and unrelenting dedication to provide excellent services for both licensors and licensees.
Emphasis on Building Excellent Relationships with Partners
Medialink truly values the relationship between the licensees and licensors. For this reason, we have implemented comprehensive quality relationship management practices. For example we continually provide new style guides for the licensee’s product development and have adopted a systematic approval procedure to help licensees to develop their products more effectively. Moreover, Medialink acts as a communication bridge between licensees and licensors with reports submitted constantly to the licensors. Ad hoc meetings are held for licensors and local licensees to enhance direct communication for more long-term cooperation relationships.
Sparing Efforts to Protect Intellectual Property Rights
Medialink knows very well that infringement of intellectual property rights causes substantial damage to both the licensors and licensee’s investments. That’s why we continue to take effective measures to provide protection and follow-up services to our clients, include publishing information as well as uncovering cases about intellectual property infringement.
Enticing the Market with Innovative Campaigns
Medialink formulates the most effective market promotion campaigns for its licensed brands, enhancing their overall reputation. Moreover, we maintain close cooperation with retailers and the media to transform licensed brands into valuable premiums and merchandises through tailor-made promotion campaigns that draw enthusiastic responses from customers.