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<Bleach> is a high-teens comic in Japan. From year 2001, there were lots of Bleach products like toys, game cards, apparel, accessories, stationery, etc. It becomes a popular brand in China, Japan, and even Western countries.

Ichigo Kurosaki is an ordinary 15 years old boy who happens to meet Rukia Kuchiki one day. Ichigo, whose family was attacked by a vicious Hollow, he receives some of Rukia’s Soul Reaper powers to protect his family. On behalf of Rukia whose power got weakened, he decides to face the Hollows.