Keita Amano is just a regular boy living in a regular place called Sakura New Town. One summer’s day, he encounters a strange white Yo-kai called Whisper, who starts following him around. Whisper gives Keita a strange timepiece known as the Yo-kai Watch, and with it, he starts finding Yo-kai all over his hometown!

Keita soon learns that most everyday troubles are caused by Yo-kai, and that by persuading and sometimes battling with them, he can solve people’s problems, and make new Yo-kai friends in the process!